Inspired Home

💡 Overview

Inspired Home, a leading multi-brand home goods company, partnered with me to spearhead a full digital transformation. Our goal was to modernize both B2B and B2C platforms while developing unique brand identities across their growing portfolio, refreshing the e-commerce experience and elevating seasonal storytelling across digital channels.

🎯 Goals & Challenges

• Modernize Inspired Home’s digital presence with a focus on customer-first UX/UI, lifestyle storytelling, and premium positioning.
• Differentiate eight sub-brands with unique identities while maintaining consistency under the Inspired Home umbrella.
• Create emotionally resonant, brand-aligned Product Detail Pages to strengthen customer connection and drive sales.
• Overcome outdated, friction-heavy B2B and B2C shopping experiences.
• Solve brand dilution by building distinctive logos, visual systems, and tone of voice for each sub-brand.
• Develop scalable digital ecosystems that allow for future brand and product expansion.
• Strengthen engagement through seasonal storytelling across site and social channels.

🔥 Approach

🌐 Website Redesign (B2B & B2C)

• Re-architected the entire Inspired Home digital ecosystem to be customer-centric, mobile-first, and conversion-optimized.
• Created clear shopping journeys and intuitive brand discovery.
• Balanced functional navigation with lifestyle-driven storytelling visuals.

📲 Extending the Experience Across Channels

To support Inspired Home’s B2C marketing efforts, I designed email campaigns, MMS layouts, and social-first content that reinforced seasonal concepts and promoted key product launches.

🖼 Brand Identity Creation

• Developed logos and visual systems for 8 Inspired Home brands:
‍Inspired Home, Loungeie, Cozy Tyme, Lavish Living, Shabby Chic, Rustic Manor, Loft Lyfe, Grace Living.

• Crafted brand guidelines: typography, color palettes, logo treatments, and brand voice positioning.

🛋 Product Detail Pages (PDPs)

• Designed emotionally resonant PDP templates that reflected each brand’s identity.
• Integrated lifestyle photography, editorial copy, and key product information.
• Optimized for SEO, mobile, and conversion best practices.

📸 Seasonal Campaign & Social Art Direction

• Art directed lifestyle-focused creative campaigns for B2C channels.
• Produced content for furniture categories such as seating, bedroom, dining, and outdoor living.
• Developed seasonal concepts for website updates, paid social, and organic content strategies.

🏷️ Extending Brand Identity Through Print

In addition to digital experiences, I created custom hangtag designs for multiple Inspired Home brands. Each hangtag served as a tangible extension of the brand's identity—balancing aesthetic appeal with practical product information.
These print assets required careful attention to material constraints, printing techniques, and user touchpoints—blending graphic design, packaging sensibility, and brand storytelling in one small format.

✨ Solution Highlights

• A cohesive, scalable multi-brand digital ecosystem.
• Refined e-commerce experience blending functionality and lifestyle storytelling.
• Distinct and emotionally resonant brand identities for 8 brands.
• Integrated seasonal campaign storytelling across web and social platforms.

📈 Outcomes

+32% increase in average session duration on the Inspired Home B2C site.
‍+18% growth in conversion rates post-redesign.
‍Higher brand recognition and engagement driven by distinctive brand identities.
‍Strengthened foundation for future brand and product expansion.

🏡 Inspired Home: Multi-Brand Digital Transformation